Admittedly, I'm a rather private person and do not enjoy talking about myself, nor do I feel the need to share the minutia of my life with others, whether in person or virtually. (Who are these people who have such interesting lives? Not I!) I would rather express myself through creative means, which, when lacking confidence (not to mention time, self-esteem, momentum, support, the skills or tools to do so), can be challenging.
My little sewing hobby is starting to become more than just a hobby, and I take great pleasure in knowing that people actually like what I make. My daydreams consist of being able to sustain myself financially with a part-time librarian job, and dedicating the remaining hours of the day to creating wonderful things in my (currently non-existing) little studio. In my fantasy world, what I sell in my online shops or at craft sales would supplement my part-time income. But to get to that point would take a lot of work. To achieve such a dream, one must be prepared and able to take care of the business aspects, which can be daunting and overwhelming. There are so many tools available, many of them free, but how do you know which ones are worthwhile?
As a way to promote my two online shops, I currently have this blog, a Flickr account to showcase my creations (one must be careful with Flickr though, in not linking to commercial sites), and Facebook fan page. I have a print business card to hand out in person and at craft shows. I also participate in online forums and groups, and am a member of several guilds or teams. All of this takes time and effort, but is necessary. Google Analytics helps in deciding where I should be investing my time and effort, but I know I need to do more. (Although, one bandwagon I have yet to jump on is Twitter, and I don't plan on using it). I know I need to 'sell' myself to other bloggers and to make better use of my own blog; what I need to do is devise a marketing plan. And time to implement it!